OAKLAND -- The A's have gone gold.

On Thursday, the club unveiled its newest look for the 2011 baseball season, a gold jersey that will serve as the alternate home jersey to the traditional white uniform.

A's general manager Billy Beane referred to new look as "canary yellow."

Added reliever Jerry Blevins, "It might be hard not to notice us now."

Fans also looking to get noticed in the new jersey should keep an eye on oaklandathletics.com/shop, because they will be available for purchase in the next few weeks.

As a reminder, A's single-game tickets go on sale Saturday, Jan. 29 at 9 a.m. PT at oaklandathletics.com.