04/06/2011 3:33 PM ET
Auditude Enters Multi-Year Exclusive Agreement with MLB Advanced Media for Ad Serving and Monetization Technology Across All Digital Properties and Devices
Strategic Alliance Creates Digital Monetization Opportunities for Live Streaming, Video-On-Demand and Mobile Content
NEW YORK - April 6, 2011 - Auditude (www.auditude.com) and MLB Advanced Media, LP (MLBAM), the interactive media and Internet company of Major League Baseball, announced a strategic partnership for digital ad serving and monetization. This multi-year exclusive agreement enables MLBAM to deliver video advertising across its live game streaming and video-on-demand (VOD) content, all individual Major League Baseball team Web sites, and on mobile devices such as smart phones and tablets. Auditude provides IP-based video advertising technology and solutions for premium content owners and distributors.
MLBAM is one of the largest producers of HD live video streaming for the Web, powering more than 12,000 live events annually. During the season, it creates up to 500 new video assets every day that include streams of live games, daily reports and in-progress highlights. MLBAM conducted an intensive evaluation of leading video and mobile advertising vendors and selected Auditude for its technology and its experience in helping content owners better monetize online and mobile video content and giving MLBAM greater control over managing its end users' experiences.
"MLBAM clearly understands the value of its premium content and its audiences' desires to consume that content in a variety of ways," said Jeremy Helfand, CEO of Auditude. "With MLBAM focused on providing engaging experiences for its consumers across wired and wireless devices, we will help maximize the value of its content and make it easy for MLBAM's technology, operations and sales teams to execute against its business objectives."
"With Auditude as our partner, the system we are collaborating to build will be scalable for the audiences that accompany live, multi-platform video while effectively delivering and tracking advertising," said Noah Garden, Executive Vice President, Revenue, MLBAM. "Working with Auditude further represents our continued efforts to develop technology that will deliver a great experience for our fans while in parallel assisting our advertising partners in reaching those fans through a seamless user experience interface."
Beginning in the 2011 baseball season, Auditude and MLBAM will leverage their respective technologies to manage and monetize MLBAM's digital video content, enabling the creation of custom units and integrated cross-platform campaigns for brand advertisers. This will provide more intuitively-managed video advertising campaigns across MLBAM's digital platforms, delivering greater insight into performance and value creation. As part of the agreement, Auditude also will assist with the sale of MLBAM's video advertising inventory.
Auditude provides IP-based video advertising technology and monetization solutions for premium content owners and distributors. Its platform enables content owners and publishers to rapidly scale the business requirements and ad serving needs around premium video content. Auditude works with marquee broadcast and professional content organizations in online video to help grow video ad revenue opportunities through superior technology. Clients include Comcast, Major League Baseball, Dick Clark Productions, Fox News, Lionsgate, UK's Channel Five, Starz Media, Universal Music Group and Yahoo!, among others. Auditude has been named one of the top private companies in America by Business Insider, Always On and The Hollywood Reporter. Auditude is based in Palo Alto with offices in London, Los Angeles and New York City. For more information, please visit us at: www.auditude.com.
About Major League Baseball Advanced Media
Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball's Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and internet company of Major League Baseball. MLBAM manages the official league site, www.MLB.com,and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most complete baseball information and interactivity on the web, including up-to-date statistics, game previews and summaries, extensive historical information, online ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, live full-game video streaming and in-progress and on-demand highlights, live and archived audio broadcasts of every game, Gameday pitch-by-pitch application, around-the-clock hosted and specialty video programming and complete blogging capabilities. MLB.com offers more live events on the Internet than any other website in the world.