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Demographics

Basic Fan Demographic Information

Primarily East Bay-Based
County of Residence:
  • Alameda - 28%
  • Contra Costa - 20%
  • Santa Clara - 19%
  • San Francisco - 7%
  • San Mateo - 6%
  • Solano - 6%
  • Sonoma - 7%
  • Marin - 3%
  • Other - 3%
Fans are all ages
Age of Fans:
  • 18-34 - 30%
  • 35-54 - 38%
  • 55 or Older - 32%
67% are College-Educated
Level of Education:
  • College graduate or higher - 35%
  • Some college - 32%
  • High School Graduate or below - 33%
67% of Fans Make $50K+
Household Income:
  • $100,000 or more - 38%
  • $50,000 to $99,000 - 29%
  • $25,000 to $49,000 - 24%
  • $24,999 or less - 8%
57% of Fans are Married
Marital Status:
  • Married - 57%
  • Never married (single) - 28%
  • Legally separated or divorced - 10%
  • Widowed - 5%
Fans Skew Slightly Male
A's Fan Gender Breakout:
  • Men - 64%
  • Women - 36%