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Demographics
Basic Fan Demographics

Source: Scarborough 2008 – Release 1
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  • Primarily East Bay-Based
    County of Residence:
    • Alameda - 31%
    • Contra Costa - 20%
    • Santa Clara - 18%
    • San Francisco - 8%
    • San Mateo - 7%
    • Solano - 6%
    • Sonoma - 5%
    • Marin - 2%
    • Other - 3%
  • Fans are all ages
    Age of Fans:
    • 18-34 - 28%
    • 35-54 - 42%
    • 55 or Older - 30%
  • 66% are College-Educated
    Level of Education:
    • College graduate or higher - 35%
    • Some college - 31%
    • High School Graduate or below - 34%
  • 72% of Fans Make $50K+
    Household Income:
    • $100,000 or more - 40%
    • $50,000 to $99,000 - 32%
    • $25,000 to $49,000 - 20%
    • $24,999 or less - 8%
  • 57% of Fans are Married
    Marital Status:
    • Married - 57%
    • Never married (single) - 28%
    • Legally separated or divorced - 10%
    • Widowed - 5%
  • Fans Skew Slightly Male
    A's Fan Gender Breakout:
    • Men - 60%
    • Women - 40%
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