Source: Scarborough 2008 – Release 1
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• Primarily East Bay-Based
  County of Residence:
  • Alameda - 31%
  • Contra Costa - 20%
  • Santa Clara - 18%
  • San Francisco - 8%
  • San Mateo - 7%
  • Solano - 6%
  • Sonoma - 5%
  • Marin - 2%
  • Other - 3%
• Fans are all ages
  Age of Fans:
  • 18-34 - 28%
  • 35-54 - 42%
  • 55 or Older - 30%
• 66% are College-Educated
  Level of Education:
  • College graduate or higher - 35%
  • Some college - 31%
  • High School Graduate or below - 34%
• 72% of Fans Make $50K+
  Household Income:
  • $100,000 or more - 40%
  • $50,000 to $99,000 - 32%
  • $25,000 to $49,000 - 20%
  • $24,999 or less - 8%
• 57% of Fans are Married
  Marital Status:
  • Married - 57%
  • Never married (single) - 28%
  • Legally separated or divorced - 10%
  • Widowed - 5%
• Fans Skew Slightly Male
  A's Fan Gender Breakout:
  • Men - 60%
  • Women - 40%